The Whitsunday region received $3.5 million from the Federal Government to assist on coronavirus recovery. Picture: Tourism Whitsundays
The Whitsunday region received $3.5 million from the Federal Government to assist on coronavirus recovery. Picture: Tourism Whitsundays

$3.5M cash splash boosts warm Whitsunday welcome

A MULTI-MILLION dollar cash splash will plaster images of the sunny Whitsundays across the country in a bid to get more people packing their bags for the trip up north.

The Whitsundays will receive a $3.5 million boost under a Federal Government plan to entice more Aussies to holiday in their own backyard.

Tourism Whitsundays CEO Tash Wheeler said the funding came as a welcome relief to the region.

“It’s really great to finally see the Whitsundays being recognised as so heavily impacted alongside Tropical North Queensland and the Gold Coast,” she said.

Mrs Wheeler could not shed any light on exactly where the funding would be spent, saying the Federal Government would roll out money over two years.

Tourism Whitsundays CEO Tash Wheeler welcomed the funding package and said it would go a long way in helping the region continue recovery. Picture: Supplied
Tourism Whitsundays CEO Tash Wheeler welcomed the funding package and said it would go a long way in helping the region continue recovery. Picture: Supplied

However, she said there would be an emphasis on marketing and events to draw more visitors to the Whitsundays.

“We’re a really small region on land size and so we struggle in terms of funding,” she said.

“Every dollar will certainly help to ensure that our region and our industry is kept front of mind for Australians as we continue to move through the stages of recovery.”

The school holiday rush had provided a taste of things to come with Mrs Wheeler noting that tours, hotels and restaurants were booked out.

She said Tourism Whitsunday would continue pushing for assistance and funding in the future.

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Mrs Wheeler thanked Dawson MP George Christensen for lobbying the Federal Government to provide the Whitsundays with targeted relief.

Mr Christensen said the $3.5 million package alongside an additional $100 million for projects to boost infrastructure would go a long way in helping the region recover.

“Exactly how that money is spent will be determined by the region itself though consultation with our local tourism operators, businesses and business chambers,” he said.

“I know of a number of proponents with great tourism infrastructure proposals who will be very keen to get applications in for this Building Better Regions funding.

“It adds up to a significant degree of assistance for our region, and in particular for our struggling tourism industry.”