FINTASTIC FASHION: Hats put region’s water critters on show
A TYPICAL Whitsunday childhood spent on the water inspired the launch of a trendy, sun safe way to reel-in some of the most popular ocean dwellers to land.
The online store is the home of the ‘Fish Lid’, which is jovially defined as ‘a removable, sun-safe, fish adorned topper for your noggin’.
In layman’s terms, the store stocks caps adorned with a stitched reef fish typically found in the region’s reefs and waterways.
Ms Clarke launched Pallion Point when the pandemic set in after she lost work as a freelancer in the tourism industry.
However, the bleak origin story has blossomed into a thriving business that goes beyond just a trendy accessory.
There are three styles for sale now with a further six coming in the new year, which Ms Clarke said would be a conservation collection.
“I want to create more of a community than just a shop,” she said.
“I just want it to be a community of ocean lovers with a message that we all love the ocean and we all should be trying to protect it and do our little bit.”
Pallion Point sold out in the month following the launch and Ms Clarke had high hopes the run would continue in the lead-up to Christmas.
With a first-hand experience of the impacts of the pandemic on tourism jobs, she urged residents to consider buying local this silly season.
“Those sorts of side projects are massive for people,” she said.
“If you spend those extra couple of dollars supporting a small business or something local, it just goes further.
“You can save a few dollars buying from the big corporations or getting the sales, but the few extra dollars that it may cost to support a local business or a small business is a direct impact for other people at such a small cost for you.
“It means being able to buy more supplies to create or do whatever they’re doing.”
To reel in your own Fish Lid, visit the online store here.