CLOSE TO HOME: Coles Express Cannonvale manager Rachel Jensen has her own reasons for getting behind Daffodil Day.
CLOSE TO HOME: Coles Express Cannonvale manager Rachel Jensen has her own reasons for getting behind Daffodil Day. Rory Sheavils

Flowers fighting cancer

FOR Coles Express Cannonvale manager Rachel Jensen, the fight against cancer is very much a personal cause.

At just 18, Ms Jensen lost her parents to this prolific disease.

"My father was only 36," she said.

"The more research they can do on cancer the better."

With the store selling Daffodil Day pins and pens to raise funds for the Cancer Council on Friday, Ms Jensen encouraged locals to get behind this great cause.

"Cancer touches one in every three people, so it's definitely something that will affect all of us at some point, whether it's yourself or someone you love," she said.

The slogan for this year's Daffodil day was "For someone I love".

Ms Jensen said cancer did not simply take its toll on the person afflicted, but on everyone who held them dear as well.

"It changes the dynamics of your whole family," she said.

"Who is there to help you at 18 years old is very important, it's a young age not to have that parental figure.

"It's a ripple effect."

Ms Jensen said she believed the campaign was making a difference, having witnessed an increase in awareness over recent years.

"And people are more forthcoming in seeing their doctor," she said.

It's not too late to donate either, with Coles Express Cannonvale still accepting donations.

For Ms Jensen, all this fundraising is about achieving just one goal.

"That we can be absolutely cancer-free," she said.

"No more pain."