TAKING A STAND: Reef Gateway Hotel manager Craig Bradley, Shirtfront Solutions owner Kevin Fancke, Bald Eages president Jack Lumby, captain Peter Spratling, vice president Rod Tulk and player/mascot Jay James, have joined forces in a new initiative to promote responsible drinking.
TAKING A STAND: Reef Gateway Hotel manager Craig Bradley, Shirtfront Solutions owner Kevin Fancke, Bald Eages president Jack Lumby, captain Peter Spratling, vice president Rod Tulk and player/mascot Jay James, have joined forces in a new initiative to promote responsible drinking.

Promoting responsible drinking

"BRING home happy memories, not bad regrets."

This is the catch-cry from the Whitsunday Bald Eagles, who have launched a new campaign to promote responsible drinking in the Whitsundays.

The campaign is in part, a response to the death of Queensland AFL masters football personality Bruce Steenson.

Following a night out at the Mooloolaba Surf Club, Steenson collapsed and hit his head on the footpath after he was allegedly 'king-hit' or 'coward-punched'.

At the 53-year-old's funeral in Brisbane, his family pleaded for changes to Australia's drinking culture.

This is exactly the philosophy that Bald Eagles president Jack Lumby has taken as the basis for the campaign, which encourages people to think about how they behave when affected by alcohol.

"We all drink, - we're not asking people to change their habits, but just be aware of how it affects their actions," he said.

As an integral part of the campaign, Shirtfront Solutions have produced message-laden merchandise, which is available for display in the region's pubs and clubs.

Cannonvale's Reef Gateway Hotel is one of the first licensed premises to come on board with the initiative, with a static display behind the bar and beer coolers branded with campaign slogans such as "fun not regrets" and "it's cool to have a cold one mate, just be cool about it".

Coolers can be bought for a small donation towards the region's junior sport.

Reef Gateway manager Craig Bradley said the hotel was happy to support this alcohol awareness campaign since 'one punch' incidents affected not only the victims, but their families and the families of the perpetrators as well.

"There's a whole bunch of consequences," he said.

Mr Lumby would like to hear from any other groups or licensed premises interested in joining the campaign.

He can be contacted on 0417 628 939.