CEO of Tourism Whitsundays Tash Wheeler.
CEO of Tourism Whitsundays Tash Wheeler.

Tourism Whitsundays to attract competitive business events

The Whitsundays is keen to get back in the business of business events.

With eased COVID restrictions and closed international borders, the Whitsundays, in the Heart of the Great Barrier Reef is seizing the opportunity to attract part of the $35.7 billion business events market.

Tourism Whitsundays has released a Content Creation Tender through Tourism Australia's Business Boost Program.

It is looking to create a series of virtual reality site inspections and specific destination marketing videos based on business events and are designed to attract bookings for 2021 and beyond.

Tourism Whitsundays CEO Tash Wheeler said she believed the videos would attract a portion of the business events market.

"The business events market is an extremely competitive space; we have to ensure we have strong cut through with any of our marketing efforts to this segment," Ms Wheeler said.

"Through the development of the virtual reality site inspections, we will have the ability to showcase the world-class facilities and spectacular scenery the Whitsundays has to offer.

"The virtual reality site inspections will allow event organisers to get a strong sense of what our region can offer to their clients ensuring our experiences and locations are top of the pile when decision makers are reviewing options.

"Through the tender, we are also developing a new destination video which will focus on what the Whitsundays can offer the business events market."

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"We have the best of the best here, iconic landmarks, world-class facilities, and jaw-dropping beauty, all right here in the Heart of the Great Barrier Reef."

The virtual reality site inspections and videos would be promoted across Tourism Whitsundays' website and social media platforms.

"It is great to be working with Tourism Australia on this project, this project would not be possible without the funding grant through the Business Boost Program," Ms Wheeler said.

The Business Events Boost Program, run by Tourism Australia, aimed to provide the industry with the resources it needed to drive new business for Australia through a range of marketing and distribution initiatives.

"During what continues to be a challenging time for the business events industry, we're pleased to be able to support Tourism Whitsundays' efforts to encourage a restart to face-to-face business events in Australia through the Business Events Boost Program," Tourism Australia executive general manager events Penny Lion said.

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