Maureen McCormick pictured during the
Maureen McCormick pictured during the "In the Pits" challenge on I'm A Celebrity... Get Me Out of Here! Channel 10

Viewers love watching Brady Bunch star squirm

IT SEEMS Aussies love to watch Maureen McCormick scream, squirm and gag.

Viewers of Channel 10's new fish-out-of-water reality show I'm A Celebrity... Get Me Out of Here! have voted The Brady Bunch into yet another gross challenge to air tonight at 7.30pm.

After eating various bugs in last night's "Yuck of the Draw" tucker trial, McCormick will have to dive into three pits filled with fish guts, slime and elephant dung with former Miss Australia Laura Dundovic.

The two women will have to retrieve stars from the gag-inducing liquids to win food for themselves and their fellow celebrity camp mates.

Also roughing it in the jungle without their usual creature comforts are cricket legend Merv Hughes, AFL star Barry Hall, TV personalities Andrew Daddo and Chrissie Swan, comedian Joel Creasey, former Hi-5 member Lauren Brant and model Tyson Mayr, boyfriend of The Bachelor runner-up Lisa Hyde.

Julia Morris and Chris Brown host the show, which is broadcast live from South Africa five nights a week.

The show has delivered strong ratings for Ten in its first few nights on air and has been mentioned in more than 26,000 tweets over its first three nights.